Independent internet service provider challenging Bell over Fibe trademark

Source: Toronto Star

OAKVILLE, Ont. – Independent telecom provider SkyChoice Communications Inc. is challenging Bell Canada, owned by BCE Inc., in the Federal Court of Canada over the name of its fibre optics network more than a decade after it launched Fibe.

SkyChoice says the telecom giant’s branding strategy that shortens the spelling of fibre hinders the ability of independent internet service providers (ISPs) to compete because the term fibre optics has become a key selling point when marketing fast and reliable internet.

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