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January 31, 2025 by 1996-O Executive

New Unifor billboards are about to take aim at telecom greed

Lana Payne headshot

Bell Local Presidents

In 2025, telecom greed is out, and connecting Canadians is in.

I’m excited to announce that Unifor is bringing our vision for better telecom services to communities across the country.

Billboards are set to launch on Monday in the following communities near you!

  • Manitoba: Donald St & River Ave, Winnipeg
  • Ontario: Leslie St & Eglinton Ave, North York
  • Ontario: Fanshawe Park Rd E and N Centre Rd, London
  • Ontario: Carling Ave & Kirkwood Ave, Ottawa
  • Quebec: Rue De La Montagne & Boul De Maisonneuve, Montréal
  • Quebec: Autoroute 40 Est & Boul Bourget, Montréal
  • New Brunswick: 168 Rothesay Ave, Saint John
  • New Brunswick: 777 Elmwood Drive, Moncton
  • Nova Scotia: Windmill Road west of Akerley Blvd, Dartmouth
  • Newfoundland: Kenmount Rd & Ladysmith Dr, St. John’s
  • Newfoundland: Topsail Rd & Burgeo St, St. John’s (starting January 27)

Over the next month, keep an eye out for these billboards on your drives!

We’ll be continuing to spark conversation online as well, by sharing ads featuring the same messages with Unifor members and the public.

This stage in the campaign is an exciting way to kick-off what will be a significant year for telecom workers. We’ll also be working hard to bring forward a new national vision for telecommunications in Canada, and diving into our common and unique bargaining priorities.

Stay tuned for more updates and share photos of the billboards if you spot them out in the wild!

In solidarity,

Lana Payne
National President

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