Crown Royal has been proudly crafted in Canada for generations, but Diageo’s plan to shut down its Amherstburg, Ontario plant threatens more than 200 good Canadian jobs and the integrity of this iconic whisky. The company insists production will remain Canadian yet refuses to explain how that’s possible after closing the very facility that blends and bottles Crown Royal today.

Frontline workers with decades of experience know the truth: moving production south of the border amid Trump-era tariffs risks both the quality of Crown Royal and the future of Canadian jobs.

This decision wasn’t made in Amherstburg, or even in Canada—it was made in a boardroom in London, England. Diageo’s plans for U.S. bottling is impractical, unsafe, and a betrayal of the Crown Royal legacy. Once production begins to shift, there is no guarantee the company will stop, especially with new facilities in anti-union states like Alabama ready to take over. Amherstburg workers, their families, and the entire community will pay the price while corporate profits flow overseas.

Unifor is calling on all Canadians to stand with Crown Royal workers. This plant is the backbone of Amherstburg, and its closure would devastate families and the local economy. Add your name to call on Diageo executives and board members to reverse this decision, defend Canadian jobs, and keep Crown Royal truly Canadian.

Tell Diageo executives and board members to reverse their decision, defend Canadian jobs, and keep Crown Royal truly Canadian.