Bell Media Advances Media Buying in Canada with Addressable TV, Bell DSP’s Exclusive Inventory, and New Attribution Capabilities


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Key Tags: @BellMediaPR, @TheLede_CA

TORONTO (June 8, 2023) – Ahead of today’s 2023 Upfront presentation, Bell Media unveils new and expanded ad solutions, accelerating advertising and media buying technology in Canada. Accessible through the Bell Marketing Platform, the suite of data-enabled products combines the innovation, content, and technology of Bell and Bell Media to build an integrated, automated, and privacy-compliant future for Canadian marketers. The Bell Marketing Platform brings together Bell Media’s suite of data-enabled products – Bell Analytics, Bell DSP, and SAM – providing advertisers with a comprehensive solution, powered by Bell First Party Data. Bell Media’s latest technological advancements deliver true integration into its iconic Canadian brands with new solutions and upgrades to existing products. Launching Addressable TV (ATV) Bell Media’s game-changing ATV offering allows advertisers to deliver tailored ads to specific households or devices, based on demographic and behavioural data across Video on Demand (VOD), livestreams, and linear content. By enabling ATV on Bell Fibe TV, Bell Media is the first media company in Canada to offer Addressable TV on linear channels through a Canadian broadcast distributor. With more platforms to be announced in the coming months, ATV will be accessible directly through Bell Media’s sales team, with exclusive programmatic access through Bell DSP shortly after.