Upcoming short-form, mobile video service Quibi and Bell, Canada’s largest telecommunications company, have inked a deal making Bell the streaming platform’s exclusive Canadian marketing partner in the telecommunications category.
Bell will promote Quibi to Canadians through the marketing channels of its Bell Media and Bell Mobility businesses.
Through Bell Media, Bell will also become Quibi’s first Canadian provider of daily content.
Bell Media’s CTV News organization will produce a daily news program, to stream on Quibi mornings and evenings on weekdays, and mornings on weekends. Bell Media’s TSN sports network will produce a daily sports information update to stream every morning, seven days a week.
The two programs will be part of Quibi’s Daily Essentials news and entertainment content lineup.